We chatted with Antenor Noé de Souza, the Regent of the 11th Band Battalion of the Brazilian Army’s Mountain Infantry, São João del-Rei, in order to have a different view on other types of brands across the globe.

He has been in the army for 30 years and has served in several units, including Caçapava (SP), Uberlândia (MG), São Gabriel da Cachoeira – Brazil’s border with Venezuela and Colombia, Foz do Iguaçu (PR), Blumenau (SC), Campinas (SP) and Três Corações (MG).

He has been the band’s conductor officer since January 2009.